Spring Summer 2013 Collection Inspiration

by pixonix

I do like to be beside the seaside

The Spring Summer 2013 collection features a collection of trusted styles and cuts that we know we love!

Bella used to spend hours sketching on Shoreham beach, Sussex, spending summers at the family beach hut. Hence the conscious decision to hark back to a simple hand painted motif of a small sailboat and a more fluid ‘shoal’ print.

We developed a quintessentially English summer seaside colour palette; navy, oatmeal, white and sky blue but needed to throw a little European ‘apricot’ and ‘putty’ to set the more subtle tones apart.

Sketch by Bella 1997

Hand painted sailboat motif

Hand painted shoal print

Sailboat screen

Styles this season are simple, flattering and as always can be dressed up or down. We follow direct requests and listen to feedback every season, so dresses feature capped sleeves, long and short versions and comfortable jersey or elastic fitted trims – allowing you to accessorise or style a look in your own way.

The photo shoot (gamble!) paid off and it was a stunning 30 degrees on Shoreham Beach. Mottled pebbles, beach huts, rusty paint and freezing sea all formed part of the atmosphere and very felt in keeping with the core ethos behind the brand and this collection.

We hope you enjoy it and do please send us your snaps for our “MELABELLE FRIENDS” facebook page. At the end of the season we will pick someone to send a gift.

Bella x

With thanks to our fantastic photographer – AshleyJouhar.com